Sunday, January 22, 2006

Blogging On a Budget...

I have given a lot of thought to an Entrepreneur Magazine article, [Using Blogs to Attract Customers, [Dated: July '05]], I read recently, about an e-Tailer [binoculars.com] and the business's new blog [birderblog.com]. The article discussed the reasons why the business owner started the blog, associated costs, methods used to update the blog, and projections for when the gains would out-weigh the costs.

What really caught my attention was the [blog] cost -- $60,000 as of the date of the article [July '05] and another projected $50,000 during the second year.

Did it work? I ran both of his sites against Alexa rankings and found his e-tailing site [binoculars.com], with a pretty good ranking of 28,235 -- certainly better than I thought it would be and the blog [birderblog.com] -- Alexa currently ranks at 402,120. Of course, I do not know where his numbers were before the blog started, but the keyword "binoculars" is unique and the site is the first result with Google when that keyword is used.


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Does my business blog direct potential clients to my business site for custom software solutions? Even with a popular term like "Blogger Calendar"...? Not that I can tell...

How popular is the term "Blogger Calendar"?

Snapshot taken: 11/13/05
see this post


Snapshot taken: 1/22/06 [today]

The number of views -- represented by 3873 in the first picture and 5459 in the second are the indicators. [Not me incrementing the counts...]

BTW: The forum thread [BloggerForum.com] I started as noted in the above diagrams, is the number one result with Google when the search term "Blogger Calendar" is used.

I am not sure I want to spend $60,000 on a business blog.

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