Alexa... More Findings...

In my effort to garner an audience for my new website Wired Pages I have noticed somethings about site rankings. I track Alexa [a popular site ranking portal] daily to get my latest ranking. My site since March/May [qisoftware.com/wirepages.qisoftware.com] has been getting more unique site visits, meaning there are more different users to my site everyday [currently averaging around 200 new unique sites per day, counting all subdomains]. This has been steadily rising while Alexa claims my site's rankings are sliding. I am perplexed by this. I have noticed the Alexa Tool Bar in my logging data. I do not have the Alexa Tool Bar. I am not sure exactly how it works, but if I am steadily getting more new users to my site why would my sites stats be falling?

Let me explain how my site is accessed. Wired Pages is not really co-located with the QiSoftware.com domain. The site's programs and search function are located on the QiSoftware.com domain server, but the pages themselves are located elsewhere. The QiSoftware.com server is only logging for redirection clicks and not direct access [i.e., bookmarked] to Wired Pages nor navigation once a user is on the site.

I have checked with my web-hosting company. It appears that sometimes not all logging is done, however Alexa claims it does not rely on my host's statistics but the Alexa Tool Bar. However, if Alexa were in part relying on my site's logging data this could explain why my Alexa ratings keep falling... My logging data is out of sync with site totals such as unique site visits and referrels... I have been told this is because the system [my web-host's server] could be busy and not logging everything...

Can someone explain all this to me?

Supplemental: To date, I have been trying unsuccessfully to get my web-hosting service to log everything that hits my server. If certain files are being omitted because of the following Apache module settings: mod_log_config and the mod_setenvif; then the web publisher who owns the site should be notified at once. There is also a keep alive timer [also set at the server level] that may be instrumental in logging issues, this can cause intermittent logging if set incorrectly. I hope to have my logging issues with my web-hosting service worked out in short order...