The Google PR debate aside-- why would services like PayPerPost be so controversial? One answer: traditional publishers are concerned that bloggers are taking their advertising dollars.
I think the internet spawned a lot of "new" business-- specific to its very existence. The dollars that traditional publishers are concerned about are not from the traditional source pool. These are new advertising revenues-- and I think the the noise is being generated by those concerned with "old school" issues.
Who are traditional publishers? Newspapers, television, the local PennySaver Magazine-- that is delivered to every home in my area on a scheduled basis.
There is an online TShirt Company site that is really a great site with neat tools to help users create custom T-Shirts. I found this site online and they do use blogging services to get the word out. This is an example of an internet business that could have promoted in any environment-- but since it is the sophisticated interface the site employs that is one of its best features-- advertising using the method the site owners choose-- via the internet I believe is a stroke of genius. Traditional advertisers could not provide the interactive notice this site deserves that bloggers can.
I was reading an article today about Craigslist [
WebProNews] and the revenue estimates the major SF newspaper claims this service has taken from their coffers-- because of Craiglist's free advertising.
Internet users want things fast. This is not about traditional revenue streams. This is about getting the word out. I do not always have time to visit traditional online sites-- like the Washington Post. I visit when someone directs me to a story on their site. Who is doing that directing? Bloggers. This has nothing to do with "old" money. This has to do with news, information, and finding it-- bloggers are finding it. Bloggers, oniine classifieds and other non-tradional services are making the difference in the fast paced world of instant news.
Do not hurt bloggers. I used to get the Washington Post everyday. I do not have the time to read the Washington Post these days. I was on the Washington Post site today-- because a blogger discussed a story they ran about a year ago. The last time I was on? About a month ago to change my account email address. Before that-- I cannot remember.
The internet is fast. Bloggers can be the best
free advertising-- traditional publishers have. Why not think about how to ensure everyone is paid and stop the noise about unethical advertising-- by bloggers. Who do you think you are kidding? This whine has been a long whine-- that does not hold much water. Keep in mind-- the Google PR debate as related to paid blogging services is not an area this post attempts to address.
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I reported on Q's Wire yesterday, that the World Weather widget located on WiredPages was not providing weather information-- see here. 
